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Why Education Institutions Should Choose Direct Mail

It’s mid-August and that can only mean one thing: it’s back to school season. Whether you’re a college, university, or private high school, it’s important to continually meet your admissions quota. If you have been wanting to boost your application numbers in order to meet your admissions goals, then it’s time to opt for a direct mail campaign.

Direct Mail for Schools in a Digital Age

Universities around the country are constantly upgrading their classrooms with the latest technology to meet the demands of a more digital generation. However, when it comes to marketing to even the most tech savvy of students, direct mail is one of the most effective avenues. Utilizing direct mail campaigns to target the next incoming class is vital to ensuring the long-term success and continuity of your school. Not only will direct mail help target your intended students, but also help boost your university’s image and name.

Direct mail offers personalized messages for prospective students. In fact, universities are constantly opting for variable digital printing services to ensure that each student has a personalized mail piece that is geared towards their extra-curricular activities, academic interests, or sports. At Kirkwood Direct, we recommend postcards, pamphlets, brochures, or catalogs with bold, succinct messaging and your university’s branded logo. Our commercial printers are capable of handling the task of printing hundreds of thousands of personalized direct mail pieces with crisp colorized photos and optional interactive media such as QR codes and personalized URLs.

Marketing Strategies To Accompany Direct Mail Campaigns

The best part about implementing a direct mail campaign is that universities can also opt for additional marketing strategies to further engage their audience. Kirkwood Direct is here to help colleges both near and far with their digital and traditional marketing needs by providing the following services:

  • Direct Mail
  • Data Services
  • Commercial Printing
  • Variable Digital Printing
  • Fulfillment & Distribution
  • Insert Media
  • Promotional Materials
  • E-Marketing and Digital Marketing
  • And more

With an estimated 87% of consumers trusting direct mail messaging, universities are finding that personalizing their marketing materials and incorporating other marketing tactics into their campaign has drastically improved application numbers, acceptance rates, and even campus tour sign ups. Kirkwood Direct works with dozens of universities in both the Boston area and beyond. Interested in boosting application numbers for the 2019 incoming class? Contact our direct mail company today to learn more about our capabilities.

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