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Top 10 Reasons Small Businesses Should Use Direct Mail Marketing

Top 10 Reasons Small Businesses Should Use Direct Mail Marketing

While digital marketing has become increasingly prevalent in recent years, direct mail offers unique advantages that cannot be replicated through digital channels, especially for small businesses. Let’s go over the top ten reasons your small business should use direct mail marketing:

  1. Targeted: Direct mail allows small businesses to target specific groups of people using any available data such as demographics, geography, interests, or customer history, ensuring that the message is getting to the right people at the right time
  2. Tangible and Personal: Direct mail is a physical piece of mail that can be held, touched, and seen. This creates a personal connection between the small business and the customer, making it more memorable and effective.
  3. High Response Rate: Direct mail has a higher response rate than most other marketing channels, with an average response rate of 4.9%, according to the Direct Marketing Association.
  4. Customizable: Direct mail can be customized to fit the needs of the business and the target audience. This includes design, message, format, and even the type of paper used to be sure it fits the needs of the small business and the recipient.
  5. Cost-effective: Direct mail is an affordable marketing option, especially when compared to other forms of advertising, such as TV, radio, or online advertising, and you can measure its return.
  6. Measurable: Direct mail is easy to track and measure. By using unique response codes, custom URLs, or QR codes, small businesses can determine the effectiveness of their direct mail campaigns very quickly.
  7. Builds Trust: Direct mail can help build trust and credibility with prospects and customers almost instantly, whereas online marketing often leaves people skeptical.
  8. Increases Brand Awareness: Direct mail can increase brand awareness by showcasing the brand in a way that is memorable and effective. With direct mail, you can send a magnet, a calendar, or any number of other helpful tools that keep your logo around the home for a long time.
  9. Reinforces Other Marketing Channels: Direct mail can reinforce other marketing channels, such as social media and email, by providing a tangible and personal touchpoint that complements those efforts.
  10. Generates Leads and Sales: Direct mail can generate leads and sales by providing a clear call-to-action and encouraging recipients to take action, such as visiting a website, making a purchase, or redeeming an offer. They don’t lose it in their email inbox and can keep reminding themselves as they bring it to their car or office.


While we could go on and on about the benefits, we think those are some pretty solid reasons for trying direct mail on your next marketing campaign. Did we miss any? Let us know in the comments.


Kirkwood Direct specializes in getting the right message to the right people at the right time. From conception through design, printing, and mailing, our experts will help you grow your small business. We can’t wait to learn more about your small business and collaborate on your next marketing campaign!

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