Timing Your Direct Mail for Maximum Effectiveness

Running a business requires the supervision of many constantly moving departments and projects, from planning to execution. If direct mail is part of your marketing strategy, you’ll want to make sure that the pieces you are sending out are relevant as well as timely in order to enjoy the benefits of its success. By working with a company specializing in direct mail, you won’t need to worry about dropping everything to get your campaign out on time: you’ll have help making sure everything is on deadline and out the door on your due date!

Determine your busy seasons ahead of time

Judging on sales numbers, phone calls and people visiting your brick-and-mortar store, you probably know when your business will be at its busiest throughout the year. Did you know that it can benefit your business to send out direct mail before the start of your hectic time? By getting marketing materials out ahead of time, you’ll be able to get notice of promotions out before your competitors, showing off your holiday or seasonal deals to attract new and returning customers. For example, if you are planning on a special deal for the month of December, you should get your direct mail pieces out and in customers’ mail boxes by the middle of November, giving them two weeks’ notice that something is coming. If you are planning on multiple direct mail pieces, such as one announcing an upcoming sale and one with the details and a coupon or promo code, you should get the first one out near the beginning of fall.

Is your material time sensitive?

If your promotional deals have limited time spans that they are valid, you should send them out as soon as possible for the highest success rates. Anything with an expiration date should be sent out 6-8 weeks prior to the end to ensure that each customer gets the mailer and has time to visit your store or website. If you are unsure about when to send your direct mail piece out, consider having a “Limited Time Offer” without a strict date to allow for a longer validity time for busy customers. 

Communicate with your vendor ahead of time

Speaking with your direct mail vendor and developing a schedule will help make sure your campaign is released on time. If your vendor has a backlog of printing jobs, you will need to work together in order to determine the best time to prepare your campaign and when you would need your design and list in by. Working with a company like Kirkwood Direct, you will be able to know that your work is being prioritized and being done quickly. Our company specializes in variable data printing at high speeds and quantities, printing and inserting mailers using our top-of-the-line equipment. 

Direct Mail Printing & Marketing Services in Massachusetts & Rhode Island

If you are looking for a vendor to handle your direct marketing, contact Kirkwood Direct today! We use top-of-the-line equipment in order to provide our customers with accurate campaigns without error. Contact Kirkwood Direct today at (978) 642-0300 for a quote!