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The Secrets Behind a Successful Direct Mail Campaign

Direct mail campaigns have been used for a long time to connect businesses with potential customers. A direct mail campaign lets you market your business or product in a captivating way to select people. Not every direct mail campaign is a success, though. In fact, a lot of them are total flops. We’re here to share the secrets of a successful direct mail campaign so you can see real success!

Have a Clear Goal

Begin by asking yourself why you’re running this campaign. Are you launching a new product? Is there a sale on services? Is peak season coming soon? Whatever the reason behind the campaign is, make it clear and concise throughout the marketing materials.

Appeal to Your Target Audience

Next, consider who you’re trying to reach. Do you want to find new customers or bring back old ones? Are you specifically targeting a particular type of past customer? Once you know who you’re marketing to, you can tailor the message to appeal to that audience.

Curate Your Mailing List

Now you need to curate your mailing list to fit your chosen target audience. Comb through customer files, people who got quotes but never called back, or customers who received a specific product or service in the past.

A direct mail campaign that goes out to everyone feels less exclusive and won’t be as successful as one that’s sent to a curated list of people.

Utilize the Digital Age

Your mailing list doesn’t have to start and stop with physical mail. It’s 2022! Reaching out to customers through their email, texts, or social media will likely get a better response than traditional mail alone. Create a campaign that can easily be tailored to fit a digital footprint while conveying the same message.

An Offer That’s Too Good to Refuse

Arguably the most critical part of a successful direct mail campaign is making an offer that’s too good for the recipient to refuse. A discount, free add-on, or exclusive deal goes a long way. You want to create a sense of urgency so the recipient feels like if they don’t act on this incredible offer now, it might be too late to get it at a later date. Driving business with a direct mail campaign will increase your outreach for future campaigns and create a buzz that can help with word-of-mouth marketing. 


If you’ve struggled with direct mail campaigns in the past, it’s time to change it up. Hiring a professional direct mail servicer to manage your direct mail campaign is proven to increase the success rates. If you’d like to learn more, contact Kirkwood Direct today to speak with an expert direct mail service! Give us a call or fill out our online contact form for more information.

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