Taking Your Next Print Project to the Next Level with Variable Data Printing

Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation. Ready to start your next project? Here are three ways VDP can bring your next print project to the next level.

1. Make it personal. Create customized promotional materials for each of your consumers instead of opting for a generalized campaign. By leveraging consumer data to include names and specific images, it will be easier to resonate with them and make an impression.
2. Reconnect with consumers. Reel in inactive customers with past purchase history to provide coupons and unique offers. With the ability to personalize each mailer, you’re making it easier to reconnect with consumers and push new sales.
3. Introduce your products and services. Launching a new product or service? Use VDP to wow your consumers! Go a step further and include a personalized QR code leading the user to a customized landing page that is tailored to their specific needs.

Haven’t tried VDP yet? Give our team at Kirkwood Direct a call today at (978) 642-0300 to start your next project!