How to Pair Sustainability with Direct Mail Marketing
Sustainability has become a key concern for consumers and businesses alike, and for good reason. We all want to take care of the planet we live and work on, but we don’t want to stop marketing.
If you’re looking to pair your eco-conscious beliefs with the power of direct mail marketing, check out these tips and tricks:
- Use eco-friendly materials: Choose to use recycled paper, soy-based inks, and other eco-friendly materials to reduce the environmental impact of your printed direct mail campaigns. Recycled papers don’t have to look recycled at all, or you can choose to go with a more rustic-looking recycled paper to really show off your eco-style.
- Use targeted and clean mailing lists: By using targeted and/or clean mailing lists, you can reduce the amount of waste that can occur if you use an un-cleaned list. By sending mail only to individuals who are likely to be interested in a product or service, businesses can minimize the number of mail pieces that end up in the trash.
- Encourage recycling: Encourage recipients to recycle their direct mail pieces by including information on how to recycle, or offer incentives for customers who recycle their mail pieces by bringing them in to redeem an offer.
- Plant your mail: Did you know that you can print mail pieces on paper that can be planted to grow flowers? Have a little fun by letting recipients bring color to their gardens and recycle your mail piece at the same time.
Ready to make your business an eco-warrior? By taking these steps, businesses can reduce the environmental impact of their direct mail campaigns while still reaching their target audience effectively.
Kirkwood Direct prides ourselves on our sustainability practices and has a long history of helping our customers satisfy their eco-goals for direct mail. Let’s talk about how to pair your love of the environment with your need to market to your audience effectively. Give us a call today or fill out our online contact form.
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