Did you know there is no commonly recognized global address format? In almost every country, the address format and its elements are different. This creates a major challenge when trying to ensure maximum deliverability to any corner of the world.
A common mailing practice is to convert any international address to a US format. While this may be a simplistic and convenient way to process lists as well as letter shop production, it’s incorrect and there’s a high probability that your mailings won’t reach their destination.
A sure way to minimize losing bottom-line dollars while improving your international ROI is to properly format addresses by country. While there are many elements that make up a correct address, below are some common examples of address formats in different countries.
904 Main Street
building no. + thoroughfare
MAIN STREET 904
00134 ROMA RM
street + premise
postcode + locality + province code
Main Street, 904
postcode + locally
Main Street 904
77520 CANCUN, Q. ROO
street number and name
postcode + locality name, province abbrev.
Kirkwood Direct has been a leader in direct mail and international mailing solutions for over 13 years. We can help you correctly transform your international address files while significantly improving deliverability of your mailings, increase your ROI, and save money on international postage. Contact us at (978) 642 – 0300.