Global Address Formatting
Did you know there is no commonly recognized global address format? In almost every country, the address format and its elements are different. This creates a major challenge when trying to ensure maximum deliverability to any corner of the world.
A common mailing practice is to convert any international address to a US format. While this may be a simplistic and convenient way to process lists as well as letter shop production, it’s incorrect and there’s a high probability that your mailings won’t reach their destination.
A sure way to minimize losing bottom-line dollars while improving your international ROI is to properly format addresses by country. While there are many elements that make up a correct address, below are some common examples of address formats in different countries.
United Kingdom
John Smith
904 Main Street
LONDON
EC1Y 8SY
UNITED KINGDOM
addressee
building no. + thoroughfare
post town
postcode
country
Italy
JOHN SMITH
MAIN STREET 904
00134 ROMA RM
ITALY
addressee
street + premise
postcode + locality + province code
country
Spain
John Smith
Main Street, 904
28070 MADRID
MADRID
SPAIN
addressee
street, premise
postcode + locally
province
country
Mexico
John Smith
Main Street 904
77520 CANCUN, Q. ROO
MEXICO
addressee
street number and name
postcode + locality name, province abbrev.
country
Kirkwood Direct has been a leader in direct mail and international mailing solutions for over 13 years. We can help you correctly transform your international address files while significantly improving deliverability of your mailings, increase your ROI, and save money on international postage. Contact us at (978) 642 – 0300.