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Driving Down International Direct Mail Marketing Campaign Costs

Especially amidst postal slowdowns in 2020 and 2021, we often hear the same question or concern; a customer or prospective customer wants to put out an international marketing campaign but they feel it is not budget-friendly and asks us to consult on what they can do within budget and on their short timeline. Sound familiar? Read on…

While it seems overwhelming to figure out how to execute a large direct mail based marketing campaign, especially one that includes multiple countries with varying details on the mailers based on locations, gender, recipient preferences, and variable graphics, it’s something we work hard on to make sure it’s easy for our customers. Let’s take a look at a real example:

We often work with a large web and app-based international travel brand. They are so much fun to work with and we love their creative campaigns. Their campaigns are a mix of standard direct mail (postcards, letters, brochures), and larger parcels, and flat packages. They were mind-boggled trying to figure out how to do these campaigns in a cost-effective way without having to cut back on their fun mailers, recipients, or the ever-tedious task of organizing lists by locale. During our initial consultations, all we needed to understand was what they wanted to get done and what their budget was, and then we went to work. We added one element to their to-do list: speed. Oftentimes international mail and parcels can be an extremely slow process, and we did not want their campaigns to be slowed as time is of the essence in marketing, especially when it’s an integrated mail and digital campaign.

We went back to them with a solution that was on-budget, fast, and met all of their must-haves including personalization throughout. Our specialized team performed a global distribution analysis on their marketing lists of over a million recipients and after printing and assembling their campaigns, we are able to take groups of their mailers that we have efficiently sorted by country according to the country’s mail guidelines, and directly inject the batch into each locale. The logistics are certainly not easy, but it ensures efficient and effective distribution, saves our customers time and money, and in the end, they’re thrilled and that’s why we do what we do.

If you’re interested in learning how to save money on your direct mail marketing campaigns, foreign or domestic, or an international combination, we’d love to teach you how we make it happen. Please give us a call at 978-642-0300.

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