2025 Outlook: The Future of Print, Mail, and Fulfillment

In 2025, expect to see significant transformations in the commercial printing, direct mail, and product fulfillment industries, driven by evolving consumer demands, advancements in technology, and the ever-present (but still rising) importance of sustainability.   Resilience and Adaptability in Print After facing pandemic-driven disruptions, the commercial printing industry has adapted, streamlining workflows and investing in…

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International Address Standards and Components

Correct address standards and components are essential elements in having your mail piece arrive to its end destination in a timely manner. And in most instances, arriving at all! A key part to any deliverable address no matter where it is resides globally is the postal code, a uniquely clear identifier of the addressee’s locality that assists in…

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Equipment Feature: RICOH Pro & MCS Inkjet

Kirkwood is dedicated to providing clients direct marketing campaigns with the highest-quality print. We continue investing in technology and equipment that meets our client’s needs.  Below we are featuring two of our most recent investments that increase our efficiency in print, production while maintaining our commitment to quality control. RICOH Pro VC60000 Digital Web Printing…

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Variable Data Printing: Where Targeting Meets Staying Power

email marketing

Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is 70 percent better than their retention of digital ads, and direct mail stimulates 20 percent more activity in the part of the brain…

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