Category / Variable Data Printing
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Variable Data Printing: Where Targeting Meets Staying Power
Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is…
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How to Choose a Secure Print/Direct Mail Vendor
With new data protection regulations in place, handling private customer information is a sensitive task and mishandling the information can have devastating consequences. When working with vendors, ensuring this information is being…
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Taking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation.…
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How Variable Data Printing Impacts Marketing Strategy
First introduced in the 1980’s but not perfected until the last decade, variable data printing (VDP) is one of the best ways to improve the marketing strategy for any business. VDP involves…
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