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No matter the size of your business, if you do any marketing whatsoever, you’ve probably asked yourself how much money you should spend. While there are “free” marketing channels, your time is…

For long-time readers of our blog, this won’t be a shock to you, but in a recent study conducted, the authors found that the number one tool for new customer acquisition was…

Remember the time long before the internet and email when you signed up for magazine subscriptions? It’s still very much a ‘thing’, but not nearly the draw it used to be. What…

You’re probably reading the title and checking the date, but your eyes do not deceive you. It’s 2022, and the catalog is making a comeback. For decades, catalogs were the only way…

It’s true; your direct mail marketing campaigns are affected by the seasons of the year. First, of course, there’s the natural worry that weather can affect the delivery time of your marketing…

This time of year makes most of us reflect on what we are thankful for, and for us, we are pretty clear every year; it’s our people and our customers. We would…

It feels like just yesterday we were in the midst of a pandemic holiday season, and now here we are with a giant dose of deja vu, but this one is mixed…

There are days when, as marketers, we feel like we have tried everything to catch a prospect’s attention… but have you honestly tried EVERYTHING? Let’s put yourself to the test with some…

Talk to most business owners and marketing professionals who sell just about anything online, and they can probably tell you stories of marketing campaigns they have done that have gone great and…

Pre-COVID, the only time anyone really talked about shipping slowdowns was around the holidays, and even then, the major shipping carriers (USPS, UPS, FedEx, and DHL) could pretty easily tell you when…