Branded Merchandise & Corporate Gifts
Made You Look! 3 Creative Direct Mail Ideas for 2023
Direct mail is back and stronger than ever. There’s a craving for getting something you can hold that doesn’t require you to stare at a screen, but when more mail pieces show up in a mailbox, you want to make sure yours stands out. Give us 2 minutes, and we’ll give you three ideas to…
Read MoreBridging the Sales/Marketing Gap: How to Build an Ongoing Sales Funnel
One dilemma that we hear quite often is the push/pull relationship between sales and marketing teams. The sales teams want leads to fill the top of their sales funnel, which should come from the marketing teams, but the marketing team wants sales data and details on what works from the sales team. The two teams…
Read MoreDon’t Stop with the Season of Giving: How to Allocate Marketing Dollars to Show Appreciation All Year
The holiday season is in full swing, and it’s about this time of year that we suddenly hear everyone talk about what they are grateful for. While it’s wonderful to focus the topics of our conversation (and our marketing) around what we’re thankful for in the holiday season, here are three ways to show your…
Read MoreThe Trust Factor: #1 Marketing Tool for New Customer Acquisition
For long-time readers of our blog, this won’t be a shock to you, but in a recent study conducted, the authors found that the number one tool for new customer acquisition was direct mail. Further, the same study found that over 60% of direct mail recipients surveyed took action on the direct mail piece they…
Read MoreThe Secret Marketing Sauce
You came here thinking that you would get “the” answer to how to market your business with winning results in 2022, right? Whether direct mail, product fulfillment, fun new printing, graphic design techniques, or digital marketing, everyone is always looking for the one perfect answer. The problem? It doesn’t exist. To effectively market your business…
Read MoreHow to Show Your Customers You are Thankful for Them
This time of year makes most of us reflect on what we are thankful for, and for us, we are pretty clear every year; it’s our people and our customers. We would be nothing without both, and we work hard to thank them for their hard work and trust. We also hear from many of…
Read More3 Reasons to Use Promotional Products
Do you have water bottles or stress balls with a brand’s logo on them around your house? Maybe a couple of pens you use every day? Those are promotional products thoughtfully handed to you by a brand in hopes that you will remember and come back to them. It was found that 80% of consumers…
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