Premium Print Solutions
2025 Outlook: The Future of Print, Mail, and Fulfillment
In 2025, expect to see significant transformations in the commercial printing, direct mail, and product fulfillment industries, driven by evolving consumer demands, advancements in technology, and the ever-present (but still rising) importance of sustainability. Resilience and Adaptability in Print After facing pandemic-driven disruptions, the commercial printing industry has adapted, streamlining workflows and investing in…
Read MoreHow Luxury Brands are Cultivating Strong Customer Connections and Driving Repeat Sales
Luxury brands are increasingly turning to direct marketing strategies to cultivate stronger connections with their clientele and drive sales. Through meticulously crafted direct mail campaigns that leverage data analytics to tailor their mailers to resonate with individual preferences, ensuring that each recipient feels valued and understood, brands are delivering personalized messages directly to the doorsteps…
Read MoreThe Return of the Catalog
You’re probably reading the title and checking the date, but your eyes do not deceive you. It’s 2022, and the catalog is making a comeback. For decades, catalogs were the only way to shop outside of a store. Sizes ranged from small to jumbo, the latter of which often resembled a coffee table book, and…
Read MoreMarketing Your Comeback: Reopening After COVID Closures
It’s starting to feel as though there’s light at the end of the tunnel as the welcome news many business owners have been hoping for trickles out; state-wide closures or occupancy reductions and restrictions are, or will likely soon be, lifted. We can hear it now, your “fight song”. You’ve done everything necessary to make…
Read MoreAlexis Quinn Named CMPCC’s Industry Person of the Year
The Central Massachusetts Postal Customer Council(CMPCC) has selected Kirkwood’s own Alexis Quinn, as Industry Person of the year. Alexis is the lead Creative and Graphic Designer and has been with Kirkwood since 2018. Alexis has stepped in and was instrumental in helping the CMPCC when they needed a design for three workshops in May 2019. …
Read MoreInsert Media and It’s Advantages
Insert media is one of the most effective forms of direct marketing, allowing you to get your materials in front of your audience without spending your entire budget. Types of Insert Media Campaigns Insert media campaigns can be included in a number of different types of mail or media, including catalogs, newspapers, package inserts and…
Read MoreTaking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation. Ready to start your next project? Here are three ways VDP can bring your next print project to the next level. Make it…
Read MoreVariable Data Printing: Where Targeting Meets Staying Power
Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is 70 percent better than their retention of digital ads, and direct mail stimulates 20 percent more activity in the part of the brain…
Read MoreTaking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation. Ready to start your next project? Here are three ways VDP can bring your next print project to the next level. Make it…
Read MoreHow Variable Data Printing Impacts Marketing Strategy
First introduced in the 1980’s but not perfected until the last decade, variable data printing (VDP) is one of the best ways to improve the marketing strategy for any business. VDP involves graphic or text elements to be swapped out quickly and easily during the printing process which makes for more customized mailings. Not sure…
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