Category / Direct Mail

Running a business requires the supervision of many constantly moving departments and projects, from planning to execution. If direct mail is part of your marketing strategy, you’ll want to make sure that…

Technology is constantly changing and evolving. When you are working on a direct mail piece, it is critical to make sure you select a vendor who takes the security of your customers…

There are so many ways to mail—first class, marketing mail (presort standard), non-profit, parcel, priority, and package, certified mail and more. Keeping a clean mailing list, and being aware of the United…

There are several factors to consider when choosing the right print/mail vendor. You want something affordable, but more importantly, you want a vendor that is safe and secure. Below you will find…

What You Need to Know about Postage Rates Postage rates change frequently and can be confusing. With a variety of factors including size, weight, and drop-off locations, the amount of pay for…

With the regulations put in place by the United States Postal Service, all mail might seem to be created equal, but it’s not. Creating direct mail pieces that are unique but still…

Segmenting your audience is the foundation of a smart direct mail campaign and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list. Understanding…

If you’re running a direct mail campaign and you’ve seen an increase in sales or leads, it’s easy to assume your campaign is successful. But by taking the extra time to set up…

Add some flair to your next direct mail campaign! Stay a step ahead of the competition—and stand out! You can do this by adding a promotional item with your next direct mail…