Category / Direct Mail
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Personalized Marketing Programs for Customer Acquisition and Retention
Now more than ever, consumers live in a highly customizable society, often without even realizing it. Shopping apps and websites use browsing history to control what content is fed to consumers consistently…
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Why You Should Prioritize Direct Marketing to Existing Customers
Customers are critical to your business’ success. After starting out and developing your initial customer base, growing your base may be one of your main focuses. However, it is critical to make…
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Why Direct Mail Still Matters in the Digital Age
In an age focused around technology, social media, SEO, and retargeting, it still important considering direct mail for your next marketing campaign. Even after 170 years, direct mail marketing remains consistent in…
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International Address Standards and Components
Correct address standards and components are essential elements in having your mail piece arrive to its end destination in a timely manner. And in most instances, arriving at all! A key part to any…![]()
Global Address Formatting
Did you know there is no commonly recognized global address format? In almost every country, the address format and its elements are different. This creates a major challenge when trying to ensure…![direct mail marketing]()
Timing Your Direct Mail for Maximum Effectiveness
Running a business requires the supervision of many constantly moving departments and projects, from planning to execution. If direct mail is part of your marketing strategy, you’ll want to make sure that…
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3 Essentials for Data Secured Direct Mail
Technology is constantly changing and evolving. When you are working on a direct mail piece, it is critical to make sure you select a vendor who takes the security of your customers…
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How to Choose a Secure Print/Direct Mail Vendor
With new data protection regulations in place, handling private customer information is a sensitive task and mishandling the information can have devastating consequences. When working with vendors, ensuring this information is being…
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Cleaning Up Your Mailing List
There are so many ways to mail—first class, marketing mail (presort standard), non-profit, parcel, priority, and package, certified mail and more. Keeping a clean mailing list, and being aware of the United…
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What to Consider Before Working with a Print/Direct Mail Vendor
There are several factors to consider when choosing the right print/mail vendor. You want something affordable, but more importantly, you want a vendor that is safe and secure. Below you will find…
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