Category / Blog / Direct Mail
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The Do’s and Don’ts of Direct Marketing
Do or do not, there is no try, right? Well, in marketing, that’s not always the case. When working on your direct marketing campaigns, you’re going to have to try some new…
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Direct Mail Tips for Student Recruitment
With so much communication being online these days, direct mail can be tricky. Despite this, a great marketing campaign that uses direct mail has the ability to see wonderful results. You may…
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Direct Mail Appeals for Nonprofits
Though we have been transitioning into a digital marketing universe for quite a while, direct mail campaigns remain one of the most effective forms of marketing for nonprofits. Direct mail campaigns give…
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3 Requirements for Compliant Financial Services and Healthcare Client Communication
In heavily regulated industries like financial services and healthcare, it is imperative to ensure that everything you send out through the mail or print for distribution follows the letter of the law…
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So What? Making the Most of Your Marketing Messages
Ever heard the phrase “they can’t see the forest through the trees”? This likely happens to you when reviewing your marketing messages. It’s hard to remove yourself and forget everything you know…
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Driving Down International Direct Mail Marketing Campaign Costs
Especially amidst postal slowdowns in 2020 and 2021, we often hear the same question or concern; a customer or prospective customer wants to put out an international marketing campaign but they feel…
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The Best Last Minute Holiday Marketing Ideas
If you’re reading this, you most likely have the same “OH NO!” thought that many marketers and organizations in general have around this time of year. That ‘it’s “the most wonderful time…
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Driving Down the Cost of Targeted Marketing Programs
It may seem counterintuitive to be reading an article about how to spend less on your targeted marketing programs on our site, but our goal is always to help our customers maximize…
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The New Generation of Direct Mail and Consumer Fulfillment
Years ago, anybody and everybody were proclaiming that “direct mail was dead” because of the up and coming (at the time) millennial generation. The supposed consensus was that because of the rise…
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Personalized Marketing Programs for Customer Acquisition and Retention
Now more than ever, consumers live in a highly customizable society, often without even realizing it. Shopping apps and websites use browsing history to control what content is fed to consumers consistently…
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