Blog
2025 Outlook: The Future of Print, Mail, and Fulfillment
In 2025, expect to see significant transformations in the commercial printing, direct mail, and product fulfillment industries, driven by evolving consumer demands, advancements in technology, and the ever-present (but still rising) importance of sustainability. Resilience and Adaptability in Print After facing pandemic-driven disruptions, the commercial printing industry has adapted, streamlining workflows and investing in…
Read MoreTracking and Measuring the Success of Your Direct Mail Campaign: A Guide for Marketing Professionals
In the current marketing world in the mid-2020s (scary, isn’t it?!), where digital platforms often dominate the conversation, direct mail can feel like an old-school tactic. But seasoned marketing professionals know that direct mail offers unique advantages, especially when it comes to creating tangible, personalized connections with customers and prospects alike. Measuring the success…
Read MoreHow Luxury Brands are Cultivating Strong Customer Connections and Driving Repeat Sales
Luxury brands are increasingly turning to direct marketing strategies to cultivate stronger connections with their clientele and drive sales. Through meticulously crafted direct mail campaigns that leverage data analytics to tailor their mailers to resonate with individual preferences, ensuring that each recipient feels valued and understood, brands are delivering personalized messages directly to the doorsteps…
Read MoreMarketing to the “Authentic Generation”: Gen Z
Marketing to Generation Z (Gen Z) versus Millennials requires understanding their unique characteristics, preferences, and behaviors. While there may be some overlap between the two generations, there are several key differences to consider. Gen Z, born roughly between the mid-1990s and early 2010s, is regarded as the first truly digital-native generation. They grew up with…
Read MoreTop 10 Ways to Increase Consumer Engagement with Print and Direct Mail Marketing Campaigns
Print and direct mail marketing campaigns should instantly grab the attention of the recipient or viewer. We are seeing a renaissance in marketing – people are getting tired of seeing everything digitally, and they want something they can touch, interact with, or even taste! You can rise to the top of the pile and have…
Read MoreThe Benefits of Working with a HIPAA-Compliant Direct Mail Company
The Health Insurance Portability and Accountability Act (HIPAA) sets strict standards for the privacy and security of protected health information (PHI). Our team at Kirkwood is thrilled to share that we are a HIPAA-compliant print, direct mail, and data specialist who uses HIPAA-compliant software and security measures to protect our client’s data. To take it…
Read MoreWhat’s Old is New Again: 10 Ideas for Rad Retro Direct Mail Campaigns
A retro direct mail campaign can be a totally rad and engaging way to capture the nostalgia of the past while promoting your organization, brand, or product. Check out 10 of our fun ideas to get some inspiration for your next throwback direct mail campaign: Vintage Postcards: Printed postcards with retro-themed illustrations or photographs reminiscent…
Read MoreHow to Pair Sustainability with Direct Mail Marketing
Sustainability has become a key concern for consumers and businesses alike, and for good reason. We all want to take care of the planet we live and work on, but we don’t want to stop marketing. If you’re looking to pair your eco-conscious beliefs with the power of direct mail marketing, check out these tips…
Read MoreTop 10 Reasons Small Businesses Should Use Direct Mail Marketing
Top 10 Reasons Small Businesses Should Use Direct Mail Marketing While digital marketing has become increasingly prevalent in recent years, direct mail offers unique advantages that cannot be replicated through digital channels, especially for small businesses. Let’s go over the top ten reasons your small business should use direct mail marketing: Targeted: Direct mail allows…
Read MoreMade You Look! 3 Creative Direct Mail Ideas for 2023
Direct mail is back and stronger than ever. There’s a craving for getting something you can hold that doesn’t require you to stare at a screen, but when more mail pieces show up in a mailbox, you want to make sure yours stands out. Give us 2 minutes, and we’ll give you three ideas to…
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