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Overhaul Your Email Marketing with these Campaign Ideas
Are you utilizing email marketing to promote your business and looking for new ways to overhaul your campaign? You’ve come to the right place! As a tried and true digital marketing channel,…
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Taking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation.…
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7 Direct Mail Formats Designed That Deliver
With the regulations put in place by the United States Postal Service, all mail might seem to be created equal, but it’s not. Creating direct mail pieces that are unique but still…
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5 Ways to Segment Your Direct Mail Audience
Segmenting your audience is the foundation of a smart direct mail campaign and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list. Understanding…
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How to Track & Measure Direct Mail Campaigns
If you’re running a direct mail campaign and you’ve seen an increase in sales or leads, it’s easy to assume your campaign is successful. But by taking the extra time to set up…
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Unique Promotional Items To Include In Your Next Direct Mail Campaign
Add some flair to your next direct mail campaign! Stay a step ahead of the competition—and stand out! You can do this by adding a promotional item with your next direct mail…
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Why Education Institutions Should Choose Direct Mail
It’s mid-August and that can only mean one thing: it’s back to school season. Whether you’re a college, university, or private high school, it’s important to continually meet your admissions quota. If…
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Direct Mail & How It Can Boost Ecommerce Sales
In a world where it’s easy to reach customers online but customer engagement is lacking, it can be difficult trying to determine what your E-commerce marketing strategy is missing. Perhaps you’ve tried…
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How To Get Millennials To Respond To Direct Mail
Contrary to popular belief, Millennials are actually just as engaged in mail as non-millennials, according to a 2017 survey from USPS. Although they may not be receiving as much mail as their…
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How Variable Data Printing Impacts Marketing Strategy
First introduced in the 1980’s but not perfected until the last decade, variable data printing (VDP) is one of the best ways to improve the marketing strategy for any business. VDP involves…
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