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Segmenting your audience is the foundation of a smart direct mail campaign and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list. Understanding…

If you’re running a direct mail campaign and you’ve seen an increase in sales or leads, it’s easy to assume your campaign is successful. But by taking the extra time to set up…

Add some flair to your next direct mail campaign! Stay a step ahead of the competition—and stand out! You can do this by adding a promotional item with your next direct mail…

It’s mid-August and that can only mean one thing: it’s back to school season. Whether you’re a college, university, or private high school, it’s important to continually meet your admissions quota. If…

In a world where it’s easy to reach customers online but customer engagement is lacking, it can be difficult trying to determine what your E-commerce marketing strategy is missing. Perhaps you’ve tried…

Contrary to popular belief, Millennials are actually just as engaged in mail as non-millennials, according to a 2017 survey from USPS. Although they may not be receiving as much mail as their…

When it comes to outsmarting your competition and attracting more customers, having a unique advertising approach is best. While your competitors may be focused on other marketing strategies, one of the most…