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Why You Should Prioritize Direct Marketing to Existing Customers
Customers are critical to your business’ success. After starting out and developing your initial customer base, growing your base may be one of your main focuses. However, it is critical to make…
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Why Direct Mail Still Matters in the Digital Age
In an age focused around technology, social media, SEO, and retargeting, it still important considering direct mail for your next marketing campaign. Even after 170 years, direct mail marketing remains consistent in…
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International Address Standards and Components
Correct address standards and components are essential elements in having your mail piece arrive to its end destination in a timely manner. And in most instances, arriving at all! A key part to any…![]()
Global Address Formatting
Did you know there is no commonly recognized global address format? In almost every country, the address format and its elements are different. This creates a major challenge when trying to ensure…![]()
Insert Media and It’s Advantages
Insert media is one of the most effective forms of direct marketing, allowing you to get your materials in front of your audience without spending your entire budget. Types of Insert Media…
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Taking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation.…
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Equipment Feature: RICOH Pro & MCS Inkjet
Kirkwood Direct is dedicated to providing clients direct marketing campaigns with the highest-quality print. We continue investing in technology and equipment that meets our client’s needs. Below we are featuring two of…
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Timing Your Direct Mail for Maximum Effectiveness
Running a business requires the supervision of many constantly moving departments and projects, from planning to execution. If direct mail is part of your marketing strategy, you’ll want to make sure that…
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3 Essentials for Data Secured Direct Mail
Technology is constantly changing and evolving. When you are working on a direct mail piece, it is critical to make sure you select a vendor who takes the security of your customers…
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Variable Data Printing: Where Targeting Meets Staying Power
Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is…
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