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The Best Last Minute Holiday Marketing Ideas
If you’re reading this, you most likely have the same “OH NO!” thought that many marketers and organizations in general have around this time of year. That ‘it’s “the most wonderful time…
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Achieving Consumer Trust: Best to Use Print or Digital Campaigns?
For years, the “experts” said direct mail and, more broadly, print, was dead and email and digital mediums were here to stay. But here we are years later, and the experts have…
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Driving Down the Cost of Targeted Marketing Programs
It may seem counterintuitive to be reading an article about how to spend less on your targeted marketing programs on our site, but our goal is always to help our customers maximize…
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Alexis Quinn Named CMPCC’s Industry Person of the Year
The Central Massachusetts Postal Customer Council(CMPCC) has selected Kirkwood Direct’s own Alexis Quinn, as Industry Person of the year. Alexis is the lead Creative and Graphic Designer and has been with Kirkwood…
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The New Generation of Direct Mail and Consumer Fulfillment
Years ago, anybody and everybody were proclaiming that “direct mail was dead” because of the up and coming (at the time) millennial generation. The supposed consensus was that because of the rise…
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Personalized Marketing Programs for Customer Acquisition and Retention
Now more than ever, consumers live in a highly customizable society, often without even realizing it. Shopping apps and websites use browsing history to control what content is fed to consumers consistently…
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Why You Should Prioritize Direct Marketing to Existing Customers
Customers are critical to your business’ success. After starting out and developing your initial customer base, growing your base may be one of your main focuses. However, it is critical to make…
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Why Direct Mail Still Matters in the Digital Age
In an age focused around technology, social media, SEO, and retargeting, it still important considering direct mail for your next marketing campaign. Even after 170 years, direct mail marketing remains consistent in…
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International Address Standards and Components
Correct address standards and components are essential elements in having your mail piece arrive to its end destination in a timely manner. And in most instances, arriving at all! A key part to any…![]()
Global Address Formatting
Did you know there is no commonly recognized global address format? In almost every country, the address format and its elements are different. This creates a major challenge when trying to ensure…
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