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How to Pair Sustainability with Direct Mail Marketing
Sustainability has become a key concern for consumers and businesses alike, and for good reason. We all want to take care of the planet we live and work on, but we don’t…
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Top 10 Reasons Small Businesses Should Use Direct Mail Marketing
Top 10 Reasons Small Businesses Should Use Direct Mail Marketing While digital marketing has become increasingly prevalent in recent years, direct mail offers unique advantages that cannot be replicated through digital channels,…
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Made You Look! 3 Creative Direct Mail Ideas for 2023
Direct mail is back and stronger than ever. There’s a craving for getting something you can hold that doesn’t require you to stare at a screen, but when more mail pieces show…
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Bridging the Sales/Marketing Gap: How to Build an Ongoing Sales Funnel
One dilemma that we hear quite often is the push/pull relationship between sales and marketing teams. The sales teams want leads to fill the top of their sales funnel, which should come…
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Don’t Stop with the Season of Giving: How to Allocate Marketing Dollars to Show Appreciation All Year
The holiday season is in full swing, and it’s about this time of year that we suddenly hear everyone talk about what they are grateful for. While it’s wonderful to focus the…
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Sending Your First Direct Mail Campaign
Your initial direct mail campaign may seem like a daunting task. Automation of direct mail offers a lot more than a quick and flawless process. Imagine having all the post office features…
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Making Cents of Marketing Dollars
No matter the size of your business, if you do any marketing whatsoever, you’ve probably asked yourself how much money you should spend. While there are “free” marketing channels, your time is…
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The Trust Factor: #1 Marketing Tool for New Customer Acquisition
For long-time readers of our blog, this won’t be a shock to you, but in a recent study conducted, the authors found that the number one tool for new customer acquisition was…
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Keeping Customers Engaged with Subscriptions
Remember the time long before the internet and email when you signed up for magazine subscriptions? It’s still very much a ‘thing’, but not nearly the draw it used to be. What…
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The Secrets Behind a Successful Direct Mail Campaign
Direct mail campaigns have been used for a long time to connect businesses with potential customers. A direct mail campaign lets you market your business or product in a captivating way to…
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