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Bridging the Sales/Marketing Gap: How to Build an Ongoing Sales Funnel
One dilemma that we hear quite often is the push/pull relationship between sales and marketing teams. The sales teams want leads to fill the top of their sales funnel, which should come…
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Don’t Stop with the Season of Giving: How to Allocate Marketing Dollars to Show Appreciation All Year
The holiday season is in full swing, and it’s about this time of year that we suddenly hear everyone talk about what they are grateful for. While it’s wonderful to focus the…
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Sending Your First Direct Mail Campaign
Your initial direct mail campaign may seem like a daunting task. Automation of direct mail offers a lot more than a quick and flawless process. Imagine having all the post office features…
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Making Cents of Marketing Dollars
No matter the size of your business, if you do any marketing whatsoever, you’ve probably asked yourself how much money you should spend. While there are “free” marketing channels, your time is…
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The Trust Factor: #1 Marketing Tool for New Customer Acquisition
For long-time readers of our blog, this won’t be a shock to you, but in a recent study conducted, the authors found that the number one tool for new customer acquisition was…
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Keeping Customers Engaged with Subscriptions
Remember the time long before the internet and email when you signed up for magazine subscriptions? It’s still very much a ‘thing’, but not nearly the draw it used to be. What…
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The Secrets Behind a Successful Direct Mail Campaign
Direct mail campaigns have been used for a long time to connect businesses with potential customers. A direct mail campaign lets you market your business or product in a captivating way to…
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Is Direct Mail Dead?
Over the last two decades, we have heard this question time and time again; “Is Direct Mail dead?” The short answer is no, it’s very much alive, and if you’re a regular…
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Calling YOU to Action
Have you ever been called to action by marketing? A call to action is exactly what it sounds like — getting the prospective consumer who is viewing or listening to the marketing…
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The Dos and Don’ts of Political Mailing
Political mailing can be a delicate process. People take their politics seriously – and their candidates to go with it. Making big mistakes in your political mailing can be costly and damaging…
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