Blog
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Equipment Feature: RICOH Pro & MCS Inkjet
Kirkwood Direct is dedicated to providing clients direct marketing campaigns with the highest-quality print. We continue investing in technology and equipment that meets our client’s needs. Below we are featuring two of…
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Timing Your Direct Mail for Maximum Effectiveness
Running a business requires the supervision of many constantly moving departments and projects, from planning to execution. If direct mail is part of your marketing strategy, you’ll want to make sure that…
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3 Essentials for Data Secured Direct Mail
Technology is constantly changing and evolving. When you are working on a direct mail piece, it is critical to make sure you select a vendor who takes the security of your customers…
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Variable Data Printing: Where Targeting Meets Staying Power
Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is…
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How to Choose a Secure Print/Direct Mail Vendor
With new data protection regulations in place, handling private customer information is a sensitive task and mishandling the information can have devastating consequences. When working with vendors, ensuring this information is being…
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Cleaning Up Your Mailing List
There are so many ways to mail—first class, marketing mail (presort standard), non-profit, parcel, priority, and package, certified mail and more. Keeping a clean mailing list, and being aware of the United…
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What to Consider Before Working with a Print/Direct Mail Vendor
There are several factors to consider when choosing the right print/mail vendor. You want something affordable, but more importantly, you want a vendor that is safe and secure. Below you will find…
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2019 Postage Rates
What You Need to Know about Postage Rates Postage rates change frequently and can be confusing. With a variety of factors including size, weight, and drop-off locations, the amount of pay for…
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Overhaul Your Email Marketing with these Campaign Ideas
Are you utilizing email marketing to promote your business and looking for new ways to overhaul your campaign? You’ve come to the right place! As a tried and true digital marketing channel,…
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Taking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation.…
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