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Direct Mail Appeals for Nonprofits
Though we have been transitioning into a digital marketing universe for quite a while, direct mail campaigns remain one of the most effective forms of marketing for nonprofits. Direct mail campaigns give…
3 Requirements for Compliant Financial Services and Healthcare Client Communication
In heavily regulated industries like financial services and healthcare, it is imperative to ensure that everything you send out through the mail or print for distribution follows the letter of the law…
So What? Making the Most of Your Marketing Messages
Ever heard the phrase “they can’t see the forest through the trees”? This likely happens to you when reviewing your marketing messages. It’s hard to remove yourself and forget everything you know…
3 Reasons to Use Promotional Products
Do you have water bottles or stress balls with a brand’s logo on them around your house? Maybe a couple of pens you use every day? Those are promotional products thoughtfully handed…
Marketing Your Comeback: Reopening After COVID Closures
It’s starting to feel as though there’s light at the end of the tunnel as the welcome news many business owners have been hoping for trickles out; state-wide closures or occupancy reductions…
Direct Mail for Online Retail: Same Dog, New Tricks
Talk to most business owners and marketing professionals who sell just about anything online, and they can probably tell you stories of marketing campaigns they have done that have gone great and…
In the Ever Changing Shipping Landscape, a Strong Distribution Partner is Key
Pre-COVID, the only time anyone really talked about shipping slowdowns was around the holidays, and even then, the major shipping carriers (USPS, UPS, FedEx, and DHL) could pretty easily tell you when…
Driving Down International Direct Mail Marketing Campaign Costs
Especially amidst postal slowdowns in 2020 and 2021, we often hear the same question or concern; a customer or prospective customer wants to put out an international marketing campaign but they feel…
The Best Last Minute Holiday Marketing Ideas
If you’re reading this, you most likely have the same “OH NO!” thought that many marketers and organizations in general have around this time of year. That ‘it’s “the most wonderful time…
Achieving Consumer Trust: Best to Use Print or Digital Campaigns?
For years, the “experts” said direct mail and, more broadly, print, was dead and email and digital mediums were here to stay. But here we are years later, and the experts have…
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