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Growing Your Brand Amidst a Global Pandemic
It’s often said that there’s never truly a “good” time to start or continue to forge ahead in a business, but when that’s said, we can’t imagine anyone thought it would include…
Best Practices for Financial Services Direct Mail Campaigns
Marketing is hard work, and even more so for financial services. Direct mail campaigns can prove to be a great way to go about it, but you need to make sure that…
5 Direct Mail Tips for the Travel and Hospitality Industry
Direct mail in the travel and hospitality industry can require some finesse and creativity. Given that the industry is one of the most competitive, marketing campaigns can make or break companies. If…
Getting Prospects’ Attention By Mail
There are days when, as marketers, we feel like we have tried everything to catch a prospect’s attention… but have you honestly tried EVERYTHING? Let’s put yourself to the test with some…
The Do’s and Don’ts of Direct Marketing
Do or do not, there is no try, right? Well, in marketing, that’s not always the case. When working on your direct marketing campaigns, you’re going to have to try some new…
Direct Mail Tips for Student Recruitment
With so much communication being online these days, direct mail can be tricky. Despite this, a great marketing campaign that uses direct mail has the ability to see wonderful results. You may…
Should I Use Customer Data for My Marketing Plan? Yes!
Last year we shared Personalized Marketing Programs for Customer Acquisition and Retention and discussed how utilizing any data available (location, recent products viewed, etc) can help you narrow your focus when marketing…
Direct Mail Appeals for Nonprofits
Though we have been transitioning into a digital marketing universe for quite a while, direct mail campaigns remain one of the most effective forms of marketing for nonprofits. Direct mail campaigns give…
3 Requirements for Compliant Financial Services and Healthcare Client Communication
In heavily regulated industries like financial services and healthcare, it is imperative to ensure that everything you send out through the mail or print for distribution follows the letter of the law…
So What? Making the Most of Your Marketing Messages
Ever heard the phrase “they can’t see the forest through the trees”? This likely happens to you when reviewing your marketing messages. It’s hard to remove yourself and forget everything you know…
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