Blog
Our everyday thoughts are presented here
Music, video presentations, photo-shootings and more
-
![email marketing]()
Variable Data Printing: Where Targeting Meets Staying Power
Even at a time when everyone’s walking around with a supercomputer (and advertising conduit) in their pocket, direct mail continues to be effective. Studies find that audiences’ retention of direct mail is…
-
![]()
How to Choose a Secure Print/Direct Mail Vendor
With new data protection regulations in place, handling private customer information is a sensitive task and mishandling the information can have devastating consequences. When working with vendors, ensuring this information is being…
-
![]()
Cleaning Up Your Mailing List
There are so many ways to mail—first class, marketing mail (presort standard), non-profit, parcel, priority, and package, certified mail and more. Keeping a clean mailing list, and being aware of the United…
-
![]()
What to Consider Before Working with a Print/Direct Mail Vendor
There are several factors to consider when choosing the right print/mail vendor. You want something affordable, but more importantly, you want a vendor that is safe and secure. Below you will find…
-
![]()
2019 Postage Rates
What You Need to Know about Postage Rates Postage rates change frequently and can be confusing. With a variety of factors including size, weight, and drop-off locations, the amount of pay for…
-
![]()
Overhaul Your Email Marketing with these Campaign Ideas
Are you utilizing email marketing to promote your business and looking for new ways to overhaul your campaign? You’ve come to the right place! As a tried and true digital marketing channel,…
-
![high speed digital printing]()
Taking Your Next Print Project to the Next Level with Variable Data Printing
Variable Data Printing (VDP) provides endless options for creating eye-catching marketing pieces while still being eye-catching, fast, and high-quality. With VDP, it’s also easy to create multi-channel campaigns with personality and innovation.…
-
![direct mail marketing]()
7 Direct Mail Formats Designed That Deliver
With the regulations put in place by the United States Postal Service, all mail might seem to be created equal, but it’s not. Creating direct mail pieces that are unique but still…
-
![direct mail segmentation]()
5 Ways to Segment Your Direct Mail Audience
Segmenting your audience is the foundation of a smart direct mail campaign and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list. Understanding…
-
![direct mail]()
How to Track & Measure Direct Mail Campaigns
If you’re running a direct mail campaign and you’ve seen an increase in sales or leads, it’s easy to assume your campaign is successful. But by taking the extra time to set up…
Recent Comments