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Month / May 2021

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  • Should I Use Customer Data for My Marketing Plan? Yes!

    Last year we shared Personalized Marketing Programs for Customer Acquisition and Retention and discussed how utilizing any data available (location, recent products viewed, etc) can help you narrow your focus when marketing…

  • Direct Mail Appeals for Nonprofits

    Though we have been transitioning into a digital marketing universe for quite a while, direct mail campaigns remain one of the most effective forms of marketing for nonprofits. Direct mail campaigns give…

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