Prospect Seeker
Taking the Guesswork Out of List Selection

Kirkwood Direct’s Prospect Seeker helps companies of any size target only the most highly qualified prospects resulting in more effective direct mail campaigns.  Prospect Seeker is an analytics program that creates highly targeted mailing lists that can improve response rates by 7.5% to 15%. 

Larger direct marketing companies often turn to predictive models to improve targeting.  The time and expense associated with building these complex scoring models makes sense for large scale initiatives, but it is truly cost prohibitive for smaller campaigns.  Prospect Seeker puts the power of predictive modeling in the hands of any direct marketer. 

By utilizing your own customer list, Prospect Seeker generates a detailed demographic profile report telling you what your customers look like, an automated response model that tells you the unique attributes that make your customers purchase from you, and a report that tell you how many “look-a-like” prospects are in your defined geography.   

Plus…the profiles, models, and reports are free.

Key Benefits of Prospect Seeker

• Eliminates the guesswork out of list selection.
• Creates new prospects that “look-like” your purchasing customers.
• Delivers better results through more accurate targeting.
• Improves campaign ROI.
• Brings the power of advanced scoring models to every campaign.
• Enables you to get demographic profiles and predictive models for free.

Kirkwood Direct will provide your business with:

• Profile Report – Summarizes the detailed demographic data of your customer list.
• Model Report – Identifies the unique characteristics that makes new prospects more likely to respond to your message.
• Targeted List/Counts – Tells you how many new prospects are in your geographical area.

Kirkwood Direct is dedicated to ensuring your direct mail programs receive the best possible response.  Call today to learn more about this unique targeting tool.