Targeted Advertising at a Fraction of the Cost

Kirkwood Direct’s Insert Media Program provides companies of any size the ability to print and distribute an insert media campaign. Utilizing our in-house printing capabilities combined with our expertise in executing successful insert programs, we’ll strategically place your insert within our network of over 300 newspapers and shared mail programs… reaching over 100 million households nationwide.

Insert Media is a powerful and cost effective form of direct marketing that delivers your advertising message directly into the hands of potential purchasing customers. Utilizing newspapers or shared mailed as a means of distribution, insert media is a specialized marketing field focused on maximizing the different advantages of various insert programs in the marketplace.

Advantages of Insert Media

• Cost Effective
  Not only is the cost to print inserts extremely manageable, but the costs to distribute inserts are as well.  Newspapers distribution costs are “pennies” per pieces and postage cost for shared mailed programs are “shared” amongst all the advertisers.
  
  
• Targeted
  You can reach your purchasing consumer by zip code, sub-zip code, or carrier route level.
  
  
• Creative Flexibility
  You can distribute almost any size, shape or type of insert.
  
  
• Welcomed into the Home
  Newspaper insert programs are delivered to their paid subscriber base. These are consumers that welcome the newspaper, with your insert included, into their home.
  
  
• Increased Exposure to your Offer
  Your advertisement will stand alone within a newspaper or shared mail package, giving your message more prominence.  Plus, your insert will reap the benefits of all the other inserts that ride along….many of which are large box retailers that consumers rely upon.

Call Kirkwood Direct to learn how Insert Media can effectively be part of overall direct marketing strategy.