E-mail marketing is one of the most powerful marketing tools available for communicating and developing relationships. But, e-mail marketing can only be that powerful when it’s done well.

Using your standard e-mail client (e.g. Outlook^®, Eudora^®, Hotmail^®, AOL Mail^SM, Yahoo^® etc.) to send a Bcc text or HTML message to your list is not doing e-mail marketing well. Why not? Because your standard e-mail client is not designed for e-mail marketing and therefore has significant limitations that can actually undermine vs. aid your e-mail marketing efforts.

The good news is - you do not have to go it alone. There are Web-based e-mail marketing services that are inexpensive and designed to make e-mail marketing simple for the non-technical user. By using a good e-mail marketing service, you can just as easily avoid common mistakes and truly get the most out of your e-mail marketing efforts.

Why Use an Email Marketing Service?

• Eliminates e-mail marketing pitfalls
• Ensures your e-mail is delivered
• Delivers e-mails in the right format
• Provides professional templates
• Tracks results
• Manages your list
• Includes a failsafe unsubscribe link
• Ensures that your company e-mail domain is not blacklisted