Kirkwood Direct partners with you to provide comprehensive direct mail solutions. We understand that direct mail is still the leading form of advertising for reaching your customers or prospects on a one-to-one basis while driving a specific call to action.  Direct Mail allows you to target your message to a very precise audience, is highly personalized, is measurable for effectiveness, and actively engages the reader while they view their mail.

In fact, a recent survey* on direct mail effectiveness concluded that:

• 73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.
• 70% of consumers preferred mail for receiving unsolicited information on products and services from companies with which they are not currently doing business.
• 86% of consumers preferred mail as their channel of choice for confidential communications such as bill, banks statements, and financial reports.

Kirkwood Direct will manage the entire direct mail process including data management, data acquisition, commercial printing, variable printing, lettershop, fulfillment/kitting, postal optimization/logistics, and crisis mail management… under one roof!

Put the time and focus back into your business, and let Kirkwood Direct handle all of the complexities of your direct mail program… one provider… one point of accountability.

*International Communications Research (ICR), commissioned by Pitney Bowes.