Kirkwood Direct Data Services
Reaching Your Target Audience

Kirkwood Direct provides cutting-edge data services offering you the most accurate and effective lists for your specific targeting needs. Whether it’s simply cleaning-up your customer list, developing like-minded prospects through analytical modeling, or acquiring highly targeted lists; our data services will enable you to improve your response rates, increase your ROI and lower your marketing costs.  Our all inclusive data capabilites, combined with our turn-key direct mail solutions, makes Kirkwood Direct your most complete direct marketing partner.

List Capabilities

• Thousands of specialty lists available
• National Residential and Residential Plus List
• Targeted Mailing Lists
• Consumer Lists
• Demographics for nearly 185 million individuals and 123 million households
• Psychographics
• Lifestyle and Trends Data
• Life Event Data
• Transactional Data
• New Homeowners
• Mortgage Data
• New Movers
• Financial Data
• Ethnic Data
• Many other selections available

• Business Lists
• Over 14 million business listings
• Job Title
• Business Type
• Sales Revenue
• Employee Size
• Many other selections available

Database Marketing and Data Processing Capabilities

•  Analytical Profiling and Modeling
• Penetration Analysis
• Data Entry
• Merge/Purge
• Suppression
• Genderizing
• List and Database Maintenance
• Deceased and DMA Suppression
• Phone Appending/Reverse Appending
• Data Warehousing

Mapping Capabilities

• Elimination of duplication and overlapping areas
• Demographic and lifestyle information
• Radius, drive time, distance and trade areas
• Customer penetration and clusters
• Sales analyses