Kirkwood Direct

Direct Mail Data Services Printing Interactive Fulfillment
Interactive - Kirkwood Direct - Boston Direct Mail Marketing

PURLs and GURLs - Kirkwood Direct - Boston Direct Mail Marketing

Personalized URL & General URL Marketing in Boston MA

Kirkwood Direct offers clients the option to add customized URLs which provide a greater incentive for response and increased conversion rates. We can create a general URL (GURL) that sends your respondents to a landing page that is common to all, or we can create a personalized URL (PURL), which sends your respondents to a page that is auto-filled with data specific to each individual respondent.

PURL and GURL Generator Service

These customized landing pages provide an opportunity for you to fully present your offer or to ask for more information, as with a survey. If a response is required, we can set up automatic pages that can be generated with confirmations or a thank you.

GURLs and PURLs provide an enhanced multi-channel approach and are a great way to bring your offline audiences that receive a direct mail campaign online.



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